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If your client has stopped receiving Text-SMS messages it could be related to their reply to one of your text messages.

Opt out words: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT.

In accordance with industry standards:

STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT – will stop customers from receiving messages from your salon’s Text/Voice number. Some clients type “CANCEL” trying to cancel an appointment, but this actually opts them out of receiving text messages in the future. This is an industry standard for text-SMS messaging compliance and can not be changed.

START and YES will opt customers back in to the messages coming from your salon’s Text/Voice number found under Marketing Setup. They can simply reply to an old text with either START or YES. If they no longer have the text message, they can text either START or YES to the Text/Voice number found under Marketing Setup.

HELP and INFO will return a message informing the customer that they can use the above commands to control the delivery of messages.

We suggest having language in your outbound text message to prevent this. Here is an example: “To cancel appointment call Salon.”