For brands on social media, hashtags serve one really important purpose: to help them increase the reach of their messages.
When brands choose the right hashtags, as well as the right number of hashtags, it’s a game changer. Why? Because doing this one simple thing can help boost a brand’s engagement and follower count overnight.
But before you start hashtagging up a storm, know that not all hashtag strategies work the same on every social media network.
For example, interactions are highest on Instagram…
