Beyond the Software – Blog
Beyond the Software – Articles and musings on owning a salon, salon management, current trends to watch and styles we love. Insightful posts on growing your salon or spa business in today’s ever-changing industry from thought leaders in the field.
Keeping Loyal Clients Happy
Treating loyal clients well is essential for maintaining strong customer relationships and fostering customer loyalty. Here are some best practices for treating loyal clients: Personalization: Treat loyal clients as individuals, not just as customers. Address them by name, remember their preferences, and tailor your communications and offers to their specific needs and interests. SalonTarget allows you to customize your notification type and delivery method. “Backstage Pass”: Offer exclusive perks and benefits to your loyal clients that are not available to other customers. This could include special discounts, early access to new products or services, or
Save Money with an Eco-Friendly Salon/Spa
Save money and the environment… Who wouldn’t want to do that? Here are a few ideas to get you started: Water-saving showerheads: Hair salons can install water-saving showerheads to reduce the amount of water used during hair washing. These showerheads can save up to 50% of the water used by traditional showerheads. Time to replace those old showerheds. LED lighting: Hair salons can switch to energy-efficient LED lighting, which uses up to 80% less energy than traditional lighting. This can help to reduce the salon’s energy consumption and carbon footprint. LED bulb technology has coma
Summer 2023 Hair Styles to Help Keep Your Cool!
Summer will be here before your flat iron heats up! Sure, we can’t wait for warm weather and beach days, but you need to keep cool, “enjoying the heat”. We looked at recent trends in summer hair styles and this is what we found. Beachy waves: This hairstyle is perfect for summer as it gives a relaxed, carefree look. It involves creating loose, natural-looking waves in the hair using a curling iron, hair straightener, or salt spray. Top knot: The top knot is a classic hairstyle that is perfect for keeping hair out of your
More Than Just Salon Software
We talk to a LOT of salon and spa owners and managers. Some are looking for their first management and online booking software, but most are looking to level up from the one they’re already using. It’s a competitive space and there are plenty of options. The most frequently-asked question by these prospective clients is: “What makes you different from all the rest?” It’s a great question. Maybe the most important one. Our short answer: We are more than just a software company! Our longer answer: When you sign with SalonTarget, yes, you are getting
5 Ways to Avoid Ransomware Attacks
As providers of salon management and online booking services, we make security a top priority. The salons and spas that use SalonTarget can rest easy knowing that their data – and their customers’ data – is safe and sound. Still, all it takes for a device to get infected by ransomware is a click on the wrong email attachment. And make no mistake – ransomware attacks are happening all the time, against individuals, businesses, even the government. As a refresher, ransomware is a type of malware that blocks access to a system, device, or file
SalonTarget Keeps You Safe With Cutting Edge Salon Security Features
How about those gas prices? As you probably heard, they’re largely a result of a ransomware attack that shut down Colonial Pipeline for days, causing both a shortage and a frantic rush by consumers to fill up. What does this have to do with SalonTarget? As a cloud-based salon management and online booking service, SalonTarget makes salon security a top priority. We employ the latest features and best practices to keep our client’s data safe not only from the kinds of attacks that shut down Colonial Pipeline, but also the more common security compromises that
A Salon’s Guide to Navigating COVID Costs
Recent news stories have called attention to small businesses passing on increased COVID costs to their customers. A headline in a Washington Post article in early February read “Companies are charging hidden covid fees; to make up for lost profits. They may be illegal.” Press attention like this may scare salon and spa owners from doing what small businesses have been doing since the beginning of capitalism: passing on increases in overhead to the consumer. Here are the cold, hard facts: In order to adhere to new safety guidelines imposed by their state, salons and
Re-Open Series: Lisa De Simone of Soma Salon
It feels safe to say that the salon and spa industry was among the hardest hit by the COVID-19 shutdowns. Maybe that’s because we’re so close to it. But I don’t think so. We have only to look to our fellow professionals out in California to see how challenging it has been. Re-opening was great, but it was only the beginning of a new journey with fresh challenges to face and obstacles to overcome. Yet we persist. YOU persist. To celebrate the resilience of this industry – this community – I reached out to a
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