Beyond the Software – Blog
Beyond the Software – Articles and musings on owning a salon, salon management, current trends to watch and styles we love. Insightful posts on growing your salon or spa business in today’s ever-changing industry from thought leaders in the field.
Hair Salon SEO & Marketing: How to Avoid Getting Scammed – Part 2
Hair Salon SEO & Marketing: How to Avoid Getting Scammed – Part 2 A practical guide for salon owners who would rather focus on hair than marketing calls Once your salon has a website, something interesting happens. The calls start. Someone says your Google listing is about to be suspended. Another company says they can “put you on page one of Google.” You might even get letters in the mail saying your domain is about to expire. We get it. Most salon owners didn’t open their business because they love SEO, web hosting, and marketing
How to Get Found Online Without Overthinking SEO
How to Get Found Online Without Overthinking SEO Running a salon is already a full-time job. Between clients, your team, and day-to-day operations, there’s not a lot of extra time to figure out how SEO works and how to manage all of the “marketers” who are trying to sell you expensive services. The problem is that once your salon has a website, the marketing calls start. Someone promises page-one rankings. Another says your Google listing is broken. And everyone can fix it….for a price! Before you spend money on SEO services, here are a few
Your Salon Website: What Every Owner Should Know
Your Salon Website: What Every Owner Should Know One of the biggest problems salon owners run into with websites is simple. They don’t know where anything lives! And that’s understandable. A salon website often involves several different systems working together. Knowing where those pieces live protects your business and makes working with designers or marketing professionals much easier. Here are the three things every salon owner should know: 1 – Your Domain Name & Location This is your website address. Examples: www.salontarget.com Domains are usually registered through companies like GoDaddy, Squarespace, Namecheap, or other registrars. Typically
How Salon Owners Get Scammed by Marketing Companies and How to Avoid It – Part 1
How Salon Owners Get Scammed by Marketing Companies and How to Avoid It – Part 1 Once your salon has a website, you become visible online. And unfortunately that visibility attracts marketing companies. Many salon owners receive calls, emails, and even letters in the mail offering marketing services. Some are legitimate. But many rely on pressure tactics designed to make business owners feel confused or worried enough to buy something quickly. A little awareness can help you avoid most of these situations. Here are four things to be on the lookout for: 1 – The
7 Must-Have Features in a Beauty Salon Booking System
Picture this, it’s 2 PM on Saturday. Your phone won’t stop ringing. Three clients wait without appointments. Sarah asks when Mrs. Peterson comes in for highlights. You dig through sticky notes and your old appointment book. Then you realize you booked two people at 3 PM. Sound familiar? You’re drowning in booking chaos while other salons run smooth as butter. This happens every day in salons everywhere. But it does not have to happen to you. The right beauty salon booking system fixes this mess. It turns your stress into success. Whether you run a
The Best Computer Programs for Salons: Run Your Business Like a Boss!
The Best Computer Programs for Salons: Run Your Business Like a Boss! You know that awkward moment when two clients show up at the same time because of a booking mishap? That is the kind of chaos that keeps salon owners up at night. Running a salon should be about creativity, great service, and happy clients, but too often it turns into spreadsheets, phone calls, and last minute cancellations. Imagine this: you are trying to color a client’s hair while answering calls and flipping through sticky notes to find out who is next. Stressful, right?
How to Choose the Best Hair Salon Software—A Step-by-Step Walkthrough
How to Choose the Best Hair Salon Software—A Step-by-Step Walkthrough Running a hair salon without proper software is like cutting hair with dull scissors, it’s technically possible, but why torture yourself? Last month, I watched Jenny, a talented stylist who had just opened her dream salon, spend three hours every evening manually organizing appointments in a paper planner while her phone buzzed with booking requests she couldn’t answer because her hands were cramped from writing. The chaos of managing a modern salon without the right hair salon software doesn’t just steal your time; instead, it
7 Best Spa Appointment Scheduling Software (Boost Bookings Fast!)
8 Best Spa Appointment Scheduling Software (Boost Bookings Fast!) Feeling overwhelmed by missed appointments and double bookings? You’re not alone. Many spa and salon owners struggle with managing their schedules efficiently, juggling staff availability, and keeping clients happy. Imagine Maria, a spa owner who spent hours each week manually updating her calendar, only to find clients frustrated by scheduling errors. Constant stress can erode your profits and peace of mind. Luckily, spa appointment scheduling software can solve these problems, helping you manage bookings effortlessly, reduce no-shows, and even grow your business faster. Why Spa Appointment
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