Beyond the Software – Blog
Beyond the Software – Articles and musings on owning a salon, salon management, current trends to watch and styles we love. Insightful posts on growing your salon or spa business in today’s ever-changing industry from thought leaders in the field.
Are You Getting the Most out of Online Reviews?
Customer reviews are a double-edged sword, but a necessary one. As a salon or spa owner it is vital to the success of your business that you facilitate the review process with your customers – especially your happy, “repeat” customers. Why? Here are some online review stats from 2018 that say it all. 92 percent of consumers read online reviews when looking for a local business (that’s you). 68 percent of consumers will form an opinion about your local business after reading just 1-6 online reviews. 28 percent of consumers said the reviews had to
Heather Carr: Salon Branding, Social Media, and Strong Women
Heather Carr is owner of Sacarrha Salon in Pawtucket, RI. She started working as a shampoo girl in a salon in the 10th grade and attended cosmetology school at Davies Vocational High School before getting hired as a stylist at a salon in Cumberland. When her husband came across a building for sale in 2006 with a salon on the first floor, the two began exploring the financing to purchase both. But when her current employer caught wind, Heather was fired along with two other stylists. The owner of the salon for sale, called “T-House
3 Ways to Improve Stylist Health & Avoid Overuse Injury
There’s no debating it: Being a stylist is hard work. It can take an undeniable toll on the body and cut short what could have been a long and prosperous career. Carpal tunnel. Plantar fasciitis. Shoulder issues. The list stretches on, as I’m sure many of you reading this know. Let’s not dwell on the bad, however. The last thing I want to do is dissuade someone from going full-on in this profession. And let’s face it: Every job has its drawbacks. Why should we be any different? Start with some obvious facts. As
What Maria Francesco Can Teach You About Client Referral and Retention
When you interact with as many successful small businesses as we do, common themes begin to surface. One of those is the importance of hard work and perseverance, particularly in the early days. Maria Francesco Salon & Spa is no exception. Started in 2010 in Peabody, MA by sisters Josephine Rossi Giordano and Cinsia Rossi Ciolino, the salon remained a two-person operation for the first 18 months before hiring their first employee – a receptionist. “It was live or die for the first year-and-a-half,” Ciolino recalls. “From Tuesday to Saturday we worked nine in the
The Importance of a Clean Client List For Email Marketing And Notifications
The client list is the lifeblood of any salon or spa. We depend on it for all our communication with clients, whether for booking confirmation, rebooking, promotions & email marketing or sending out important updates about our business. It’s a busy and loud world out there, and many other businesses are vying for our clients’ attention. A healthy, up-to-date list allows us to cut right through the noise and reach our clients directly. But contact lists require maintenance. Clients can move, change phones, or abandon old email addresses. While a physical move can be hard
Life After Loss – When a Salon Loses One of Its Own
Leah Marie had only been manager of Beautique Salon for two years when tragedy struck. Her co-worker Darlene, who had previously been diagnosed with – and overcame – breast cancer, suffered a relapse when a brain tumor was discovered in January of 2018. She succumbed to the disease in April. “It was a very short fight,” remembers Leah Marie. “She pushed hard, and worked right up until the last three or four weeks.” Darlene’s passing rocked the Newburyport, Massachusetts salon and its employees. For them, like for so many of us in this industry, co-workers
5 Reasons You Need Online Booking in Your Salon
“It’s crazy that some salons are still working off a book. They have no concept of who is coming or going.” – Meghan Harrah, EYEFUL Beauty With all due respect to the Old School, it’s time to bring your salon booking online. We’ve outlined five of the top reason below, and not in any particular order. I’ve been in the salon business for decades and have weighed the pros and cons of every new product, trend, and technology that has made its way into our industry. I have yet to find a downside to online
Adventures in Salon Management: The Bella Vita Story
Jill Cunha has been a salon manager for North Andover, Massachusetts salon Bella Vita for 17 years. This year the salon owner is stepping away from day-to-day responsibilities, leaving Jill in charge. When asked what her biggest salon management challenge was going to be, Jill answered without hesitation: “Employees.” Bombshell? Let’s dive in. Respect my authority! When the owner informed Cunha of the plan, one of her first moves was to bring me in as a consultant to help identify areas of improvement and smooth out the transition. I’ve been performing this kind of service
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