Beyond the Software – Blog
Beyond the Software – Articles and musings on owning a salon, salon management, current trends to watch and styles we love. Insightful posts on growing your salon or spa business in today’s ever-changing industry from thought leaders in the field.
Back From the Dead – Using Client Resurrection and Customer Retention to Increase Salon Revenue
Did you know acquiring a new client costs five to 25 times as much as retaining an existing one? And that 20 percent of your clients earn you 80 percent of your revenue (often called the 80/20 rule)? Now that you know, what are you going to do about? The simple answer is: retain more clients. If only the salon industry was that simple. It happens all the time in salons all across the country. Clients disappear. They drop off the map. Or simply vanish. Did they move? Did they find a new salon? Have
3 Ways to Utilize Google Hangouts in Your Beauty Salon Business
4 Consistent Ways To Boost Your Salon Business Income Originally posted on Hair Artist Association. Article Produced By: Hair Artist Association, Written by: Charlotte Howard Google Hangouts were made to take advantage of the best of both video and social media, by creating a platform where you and your audience can interact and inform. Unlike most traditional webinar platforms it offers the advantage of being near immediate, very interactive, widely available and best of all free. Read More Read the original article on Hair Artist Association
The Passion of the Cut: Interview With Third Generation Barber Gregory Zorian III
Gregory Zorian III is a third generation barber and barbershop owner with two locations in the greater Albany region of upstate New York. In its current iteration Gregory’s Barbershop has been thriving for 22 years, but the tradition dates back to 1931, when his grandfather Gregory Zorian opened his shop and then passed it on to Zorian’s father, who practiced for over 50 years. “I was very fortunate to apprentice under my father,” says Zorian. “He was barbering during the longer-hair days and was then re-trained on razor cutting. I learned a lot of hairstyling
4 Consistent Ways To Boost Your Salon Business Income
4 Consistent Ways To Boost Your Salon Business Income Originally posted on Lockhart-Meyer.co.uk. © 2017 Lockhart Meyer Salon Marketing Stay consistent in your communication with your salon prospects and clients by not sending mixed messages in your marketing, be clear. If ever unsure how to market to your clients there’s no better way to find out then by asking in an email marketing survey! Another great way to correctly market by client interest is through SalonTarget’s useful client tags manager! Read More Read the original article on Lockhart-Meyer
30 (Under 30 Minutes) Profit-Driving Express Salon Services
30 (Under 30 Minutes) Profit-Driving Express Salon Services Originally posted on Salon Today. © 2017 Salon Today Take advantage of these 30 express services that you can promote as easy service add-ons. These express services would also be great to market to your busy working women crowd, for those that truly only have 30 minutes to spare! Read More Read the original article on Salon Today
Exploitation Exposed: 8 Shameless Salon Practices That Aren’t Legal
Exploitation Exposed: 8 Shameless Salon Practices That Aren’t Legal Originally posted on ThisUglyBeautyBusiness.com. © 2017 This Ugly Beauty Business Even though it’s not the most fun to be reminded of, it’s best to make sure you are covering yourself when it comes to these do’s and don’ts. Read More Read the original article on ThisUglyBeautyBusiness.com
35 Good Catchy Beauty Salon Slogans
35 Good Catchy Beauty Salon Slogans Originally posted on Brandongaille.com. © 2017 Brandon Gaille Use one of these catchy salon slogans in your social media salon promotions. Be beautiful. Feel good about it. Be bold. Be daring. Be simply beautiful. Beauty pronounced. Read More Read the original article on Brandongaille.com
The Ultimate Instagram Guide for Hair Salons
Salon Only Email Marketing Tips Originally posted on BeautyMarkMarketing.com. © 2017 Bplans “According to research conducted by the Pew Center for Research, Instagram was recently noted as the fastest growing social media network, make sure you’re embracing this hot social media trend the right way!” Read More Read the original article on Bplans.com
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